“Food is a central part of any culture”; says Betty Tan, who does PR for NY JapanTown. She and the rest of her JapanTowners are preparing for their street fair
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Started last year under the name NYC Japan Street Fair, the events are run by Azix, a marketing and communications firm that focuses on Japanese companies. The street fairs are designed to introduce Japanese culture to New Yorkers, but they also endorse Japanese restaurants and merchandise vendors that don’t have the budget for traditional advertising. With the potential for 80 thousand visitors to the festival, the opportunity of exposure for both the consumer and the vendor is high.
“We don’t have a JapanTown like Chinatown where restaurants are all together in one place and you can learn about food and culture,” says Tan. “The Japanese community isn’t that centralized.” Through the street fairs, however, New Yorkers can learn more about the Japanese community and feel as if there is a true JapanTown in NYC, even if it’s just for a day.
The Healthy Food and Green Festival is this Sunday, August 22 from 11:00 a.m. until 6:00 p.m. on Madison Avenue between 43rd and 45th Streets in Midtown. For more…
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Learn about nutritious Japanese cuisine at the Healthy Food
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