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“Food is a central part of any culture”; says Betty Tan, who does PR for NY JapanTown. She and the rest of her JapanTowners are preparing for their street fair

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Started last year under the name NYC Japan Street Fair, the events are run by Azix, a marketing and communications firm that focuses on Japanese companies. The street fairs are designed to introduce Japanese culture to New Yorkers, but they also endorse Japanese restaurants and merchandise vendors that don’t have the budget for traditional advertising. With the potential for 80 thousand visitors to the festival, the opportunity of exposure for both the consumer and the vendor is high.
“We don’t have a JapanTown like Chinatown where restaurants are all together in one place and you can learn about food and culture,” says Tan. “The Japanese community isn’t that centralized.” Through the street fairs, however, New Yorkers can learn more about the Japanese community and feel as if there is a true JapanTown in NYC, even if it’s just for a day.
The Healthy Food and Green Festival is this Sunday, August 22 from 11:00 a.m. until 6:00 p.m. on Madison Avenue between 43rd and 45th Streets in Midtown. For more…

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Learn about nutritious Japanese cuisine at the Healthy Food

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Japan lost its place as the world’s No. 2 economy to China in the second quarter as receding global growth sapped momentum and stunted a shaky recovery. Japan has held the No.

…TOKYO (AP) - Japan lost its place as the world’s No. 2 economy to China in the second quarter as receding global growth sapped momentum and stunted a shaky recovery.
Gross domestic product grew at an annualized rate of just 0.4 percent, the government said Monday, far below the annualized 4.4 percent expansion in the first quarter and adding to evidence the global recovery is facing strong headwinds.
The figures underscore China’s emergence as an economic power that is changing everything from the global balance of military and financial power to how cars are designed. It is already the biggest exporter, auto buyer and steel producer, and its global influence is expanding.
China has been a major force behind the world’s emergence from deep recession, delivering much-needed juice to the U.S., Japan and Europe. Tokyo’s latest numbers, however, suggest that Chinese demand alone may not be enough for Japan or other economic giants.
“Japan is the canary in the goldmine because it depends very much on demand in…

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China overtakes Japan in 2Q as No. 2 economy

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